Etsy takes 6.5% of every sale you make. Your own store takes nothing.
Potters, jewelers, woodworkers, textile artists: you spend hours making things worth owning. You shouldn't spend those same hours feeding a platform that dilutes your brand between a thousand lookalikes and clips your margin on every transaction.
The marketplace that hosts you is also your competitor.
On Etsy, you're not home. The algorithm decides who sees your work. A buyer who finds your shop also sees 'similar items' from 50 other makers, and Etsy's algorithm, not yours, decides which ones. You pay listing fees, transaction fees, payment processing fees, and Offsite Ads fees you didn't ask for. And when Etsy changes its rules, or raises its rates, you have no say. Your own store is your territory: your brand, your pricing, your customer relationship, your full margin. The maker who built a $400k/year business on Etsy is one algorithm change away from losing half their traffic. The maker with their own store is not.
Every sale through your own store nets you roughly twice what the same sale on Etsy nets you, at the same price. The difference is your margin. That's not a rounding error. That's a business model.
What we build for you
A store that tells your story instead of burying it in a generic marketplace grid. Product pages that do justice to handmade work: materials, process, the story behind the piece, care instructions, lead times for custom orders. A visual gallery that makes buyers feel the craft before they read the price. A checkout so simple it doesn't interrupt the decision to buy. Review integration that builds trust with new buyers. SEO built around the purchase-intent queries your ideal buyers are actually typing, not vanity keywords.
Included in every project
Brand-first visual identity
Your aesthetic, your palette, your story. A store that looks unmistakably yours, not a theme that could belong to anyone.
Product pages that close
High-res images, material descriptions, dimensions, production timeline, care guide. Every question a serious buyer might have, answered before they ask.
Frictionless checkout
Cart to confirmed order in under three minutes. Less friction means less abandonment. Less abandonment means more revenue from the traffic you already have.
Zero platform commission
You keep every cent you earn, minus standard payment processing. No listing fees. No Offsite Ads you didn't opt into. No algorithm deciding your visibility.
SEO for handmade buyers
Handmade ceramic mugs, bespoke leather goods, custom woodwork UK: we target the purchase-intent searches buyers use when they've already decided to buy handmade.
Self-managed catalog
Add a new collection, update a price, mark a product sold out, from your phone, in two minutes, without emailing a developer.
Delivery timeline
4 to 6 weeks
First call
30 min, free
Response time
Within 24 hours
What your clients type into Google
These are the real searches your future clients run every day. A well-built site puts you in front of these queries. A poorly built one makes you invisible.
From first call to a site that earns its keep
Six steps. Each one brings your site closer to a single goal: turning visitors into clients with less friction and more trust.
1. Understand your business before touching a pixel
Goal: figure out what your site actually needs to do.
We dig into your world: your clients, your competitors, your constraints, and the concrete outcomes you need from this project. No superficial brief — a real working session.
2. Scope it tight so nothing drifts
Goal: a clear path with no gray areas.
Scope, priorities, page architecture, technical choices — everything is defined, agreed, and locked before production starts. You walk away with a roadmap you can hold us to.
3. Design every page with intent
Goal: turn strategy into interface.
Wireframes, mockups, visual hierarchy, user flow: every design decision has a reason. Nothing is decorative — everything serves clarity and conversion.
4. Build it like it matters
Goal: ship clean, fast, maintainable code.
Clean code, optimized performance, flawless responsive, SEO baked in from line one. What we build is made to last — and to evolve.
5. Test like a visitor, not like a developer
Goal: catch every friction before launch.
Every flow tested on real devices, real connections, real scenarios. Fixes happen before launch day — not after the first lost lead.
6. Launch, train, and stay available
Goal: a smooth launch and real autonomy.
The site goes live, you learn to manage it, and we stay available for the first weeks of operation. The project doesn't end at deployment.
Reclaim the margin Etsy has been taking from every sale
The first call is a 30-minute working session. We look at your situation, your goals, and whether we're the right studio for the job. If we're not, we'll tell you in the call. Straight answers only.
Response within 24h · First call free · Zero-commitment