Your shop closes at 6pm. Your website sells all night.
Delicatessens, bookshops, wine merchants, florists, concept stores: your regulars love you. But they don't always have time to come in. A well-built online presence means your shop keeps working after you've locked up.
Amazon doesn't close. You do. That asymmetry is costing you.
A customer wants something you stock: a specific wine, a book they saw reviewed, a gift for Saturday. It's Sunday evening. They search online. Amazon has it, delivered tomorrow. They never think to check whether you have a website. You lost that sale before it started. Independent retail doesn't struggle because people have stopped valuing local. It struggles because the digital infrastructure of big retail is just better. The solution isn't to out-Amazon Amazon. It's to do what Amazon structurally cannot: curation, expertise, personality, and the kind of service that makes someone feel like a regular. Your website can carry all of that, if it's built to.
Click & collect isn't a feature. It's the bridge between your online presence and your physical store, and every click & collect order is a customer back in your shop, seeing things they didn't know they needed.
What we build for you
An online store that extends your shop's identity rather than flattening it into a generic catalog. Click & collect integrated from day one: customers order in the morning, pick up in the evening, and often buy something else while they're in. Your curation and expertise front and center: provenance, recommendations, the story behind the products you stock. Real-time inventory so nothing you show is out of stock. Local SEO to capture buyers searching in your area before they reach Amazon. A store that feels like you, not like a template.
Included in every project
Click & collect, built in
Order online, collect in store. Customers get the convenience they expect; you get footfall, and the upsell opportunities that come with it.
Curated product catalog
Your selection presented with the context that justifies buying from you: provenance, tasting notes, 'why we stock this', pairing suggestions. The expertise Amazon can't replicate.
Live inventory sync
A product sells out in-store? It disappears online automatically. Stock is replenished? It reappears. No awkward apology emails, no frustrated customers.
Local SEO, hyper-targeted
Independent wine merchant [city], artisan deli [neighborhood], independent bookshop [town]: your customers find you before they default to a chain.
Local delivery option
Same-day or next-day delivery within your area, using whatever logistics model works for your business: courier, bike delivery, or your own driver.
Google Reviews, front and centre
The reputation you've built in the real world, visible online. Social proof that a first-time visitor who's never been to your shop can trust.
Delivery timeline
3 to 5 weeks
First call
30 min, free
Response time
Within 24 hours
What your clients type into Google
These are the real searches your future clients run every day. A well-built site puts you in front of these queries. A poorly built one makes you invisible.
From first call to a site that earns its keep
Six steps. Each one brings your site closer to a single goal: turning visitors into clients with less friction and more trust.
1. Understand your business before touching a pixel
Goal: figure out what your site actually needs to do.
We dig into your world: your clients, your competitors, your constraints, and the concrete outcomes you need from this project. No superficial brief — a real working session.
2. Scope it tight so nothing drifts
Goal: a clear path with no gray areas.
Scope, priorities, page architecture, technical choices — everything is defined, agreed, and locked before production starts. You walk away with a roadmap you can hold us to.
3. Design every page with intent
Goal: turn strategy into interface.
Wireframes, mockups, visual hierarchy, user flow: every design decision has a reason. Nothing is decorative — everything serves clarity and conversion.
4. Build it like it matters
Goal: ship clean, fast, maintainable code.
Clean code, optimized performance, flawless responsive, SEO baked in from line one. What we build is made to last — and to evolve.
5. Test like a visitor, not like a developer
Goal: catch every friction before launch.
Every flow tested on real devices, real connections, real scenarios. Fixes happen before launch day — not after the first lost lead.
6. Launch, train, and stay available
Goal: a smooth launch and real autonomy.
The site goes live, you learn to manage it, and we stay available for the first weeks of operation. The project doesn't end at deployment.
Open your online store without closing what makes your shop special
The first call is a 30-minute working session. We look at your situation, your goals, and whether we're the right studio for the job. If we're not, we'll tell you in the call. Straight answers only.
Response within 24h · First call free · Zero-commitment