70% of shopping carts are abandoned before checkout. That's not a traffic problem, it's a store problem.
We build conversion-focused e-commerce stores where every friction is hunted down, every objection is answered, and every visitor gets a clean path from product to purchase.
Your store isn't underperforming. It's under-engineered.
Most DTC brands we talk to blame traffic. "We need more ads, more influencers, more reach." Then we look at their analytics and the real story emerges: traffic is fine. It's the conversion rate that's quietly strangling the business. 1.2% when it should be 3%. $42 average order value when it should be $68. 12% return rate eating whatever margin survived the ad spend.
None of these numbers move because nobody's engineering them to move. The store was built by someone who treated it as a design project, not a revenue system. Pretty homepage, decent product photos, Shopify's default checkout, and then everyone wondered why the metrics stayed flat. We approach e-commerce differently: every pixel has a job, and that job is measurable.
The three levers that actually move e-commerce revenue
Forget vanity metrics. If we can't move one of these three numbers, the engagement was a waste of money, yours and ours.
CVR
Conversion Rate
Moving from 1.5% to 2.5% on the same traffic means 67% more revenue. Not "nice to have" : transformational. We optimize PDP, checkout and trust signals to make this the first thing that moves.
AOV
Average Order Value
Thoughtful bundling, contextual upsells, cart-page cross-sells. Not the obnoxious "customers also bought" kind, the kind that feels like a helpful recommendation from a store associate who knows your products.
LTV
Customer Lifetime Value
First purchase is the cost of acquisition. The second through fifth are where the business gets built. We engineer post-purchase flows, subscription models and reorder triggers that compound LTV month after month.
Your industry has its own rules. Your store should know them.
A fine jewelry maker doesn't sell the same way a B&B does. A photographer has different monetization levers than a hair salon. Explore how we adapt our approach to your specific business model and the exact revenue problem you're trying to solve.
Stop paying Etsy 6.5% on every sale. Own your store, own your margin.
See the approach →Retail ShopsClick & collect, local delivery, and an online presence that beats Amazon on service.
See the approach →Hair & BeautySell your recommended products between appointments, automatically.
See the approach →Hospitality & LodgingDirect bookings. Zero Booking.com commission. Your guests, your data.
See the approach →PhotographersSell prints, deliver client galleries, and monetize your archive...passively.
See the approach →Travel AgenciesReclaim the margins Expedia and Booking take from every reservation.
See the approach →Three ways we build e-commerce
We don't believe every brand needs a $200k custom build. We also don't believe every brand should stay on a $29/month theme forever. Here's how we match the engagement to the stage.
Shopify Done Right
For DTC brands up to $5M/year who want the power of Shopify without looking like every other Dawn theme. Custom theme, bespoke PDP, checkout tuned for conversion, and the apps you actually need, not twenty that slow the site down.
- Custom Shopify theme, not reskinned Dawn
- Klaviyo, reviews and essential apps only
- 8–10 week delivery
- Typical range: $35k–$80k
Conversion Rebuild
Your store exists and is generating revenue, but the CVR has plateaued and your agency is out of ideas. We come in, diagnose what's actually broken (usually PDP and checkout), and surgically rebuild the pages that matter.
- Starts with a 2-week forensic CRO audit
- Targeted rebuilds on top 5 pages
- A/B testing on every material change
- Typical range: $25k–$60k
Headless Commerce
For $10M+ brands hitting the ceiling of what Shopify themes can do. Headless architecture with Hydrogen or Next.js Commerce, full performance control, content-first merchandising, and the flexibility to ship features your competitors can't.
- Hydrogen, Next.js Commerce, or custom stack
- Shopify Plus backend, custom storefront
- 4–6 month timeline, staged migration
- Typical range: $120k–$350k
Why we're obsessed with the Product Detail Page
In most stores, 70% of conversion decisions happen on the PDP. Yet it's usually the page that gets the least attention in a redesign everyone focuses on the homepage because it's the vanity page. We flip that priority.
What most PDPs get wrong
- One hero image, no lifestyle context
- Copy that reads like a warehouse label
- Size guides buried three clicks deep
- Reviews dumped at the bottom, unfiltered
- Shipping info hidden until checkout
What a converting PDP does
- 6–10 images answering every buyer objection
- Copy that sells the outcome, not the features
- Size guide inline, fit predictor if possible
- Reviews surfaced strategically by use case
- Shipping, returns and guarantees above the fold
How an e-commerce project actually runs
Four phases. Each ends in something you can test, measure, or ship : not in another Google Doc nobody reads.
1. Revenue audit
Outcome: a prioritized list of what's leaking money right now.
Funnel analysis, PDP teardown, checkout audit, mobile experience review. By week two, you know exactly which pages are bleeding conversion and which fixes will pay back fastest.
2. CRO strategy
Outcome: a testing roadmap you could hand to your CFO.
Which hypotheses to test, expected lift ranges, timeline to impact, projected revenue gain. Not a 60-slide deck, a one-page strategy any board member could defend.
3. Build and ship
Outcome: new store live, instrumented, and A/B testing from day one.
Weekly sprints with Friday demos on staging. Launch is staged: homepage, then PDP, then checkout, then content pages. You see conversion lift in real time and can pause anything that underperforms.
4. Iterate and compound
Outcome: a 90-day optimization runway post-launch.
Launch is the starting line. We stay engaged for 90 days, running tests, analyzing funnels, and handing you a prioritized backlog of what to ship next based on real buyer behavior, not opinions.
The questions DTC founders always ask
"Shopify, WooCommerce, or custom?"
For 90% of DTC brands under $10M ARR: Shopify. The remaining 10% have a specific reason : custom content models, complex B2B pricing, or performance needs a theme can't meet. We'll tell you which camp you're in honestly.
"Can you guarantee conversion lift?"
No serious CRO consultant guarantees a specific number — and if one does, run. What we guarantee is methodology, measurement, and A/B testing on every material change so you know exactly what worked.
"Do you handle migration from my current platform?"
Yes ! And we preserve SEO equity through careful 301 redirect mapping. Most platform migrations tank organic traffic for 3–6 months. We've shipped ours with zero traffic loss when done right.
"What about ongoing CRO after launch?"
Available as a retainer if useful. Many clients handle ongoing optimization in-house once we've shipped the foundations and trained their team on the testing framework.
Every abandoned cart is data. Let's turn yours into revenue.
Thirty-minute call. Share your store URL, your current conversion rate, and the metric that's frustrating you most. We'll tell you honestly where the money's leaking and whether a rebuild, a targeted CRO sprint, or neither is the right move.
24h reply • Free audit call • Straight answers only